Honister Stars in Visit Britain’s Marketing Campaign

We’re buzzing to share that Honister Slate Mine has been selected as one of the standout locations in Visit Britain’s brand new international campaign: #StarringGreatBritain.

Last month, we had the pleasure of welcoming a group of top travel influencers and creators to experience Honister’s wild side – from crossing the iconic Infinity Bridge to exploring the heart of England’s last working slate mine. And let’s just say… they didn’t leave disappointed!

The content they captured will now feature across Visit Britain’s global marketing channels, putting Honister – and our stunning slice of the Lake District – front and centre for curious travellers around the world.

What’s the campaign all about?

#StarringGreatBritain shines a spotlight on the UK’s most cinematic and adventurous destinations – the kind of places that make you stop and say, “Wait… that’s in Britain?!”

We’re proud to say that Honister ticks that box.

Towering mountain views? Check.

Epic outdoor experiences? Absolutely.

A story rooted in history, heritage, and adventure? Always.

Whether it’s venturing underground on a Mine Tour, scaling a mountain on our Via Ferrata, or standing 1,000ft above the valley floor on the Infinity Bridge, there’s something unforgettable waiting for everyone at Honister.

Keep your eyes peeled…

We’re now officially one of the campaign’s key featured locations – so over the next few months, you might just spot Honister in social videos, destination ads, and digital content from Visit Britain themselves.

It’s a huge moment for our team – and we couldn’t have done it without the incredible guests, guides, and visitors who keep Honister’s story alive day after day.

Ready to write your own starring role? Explore Adventures at Honister »

Featured as part of VisitBritain’s #StarringGreatBritain campaign. Photography credit: © VisitBritain / Daniel Wildey.